95% OF CONSUMERS WANT FRESH, AUSTRALIAN PORK RIBS COOKED FROM SCRATCH.

IMPORTED RIBS ARE
PRE-COOKED AND CAN SIT ON
A SHELF FOR UP TO 2 YEARS.

ARE YOU GETTING AUSTRALIAN RIBS OR ARE YOU GETTING RIBBED OFF?

THE TRUTH BEHIND IMPORTED PORK RIBS.

When you order pork ribs at your local club, pub or restaurant,
you're probably expecting fresh Australian pork ribs?
But do you really know what you’re eating and where it came from?

 

Unfortunately, some outlets have started to use imported ribs
which don’t give you the same wonderful eating experience, and have been described by some chefs as having "No flavour". 
And when you look at how they’re processed, it’s little wonder.

 

Here’s what happens. Firstly, imported ribs are pre-cooked to in excess of 100°c. They’re ultra-heat-treated. After that, some imported ribs are designed to sit on a shelf for up to two years. Many imported ribs do not even need to be refrigerated.

 

Are those the kind of ribs you really want to eat?

In recent Omnibus Research findings (Pre-packed long life meat appeal, Toluna May 2017), 95% of consumers wanted fresh,

Australian pork ribs cooked from scratch.

 

So, from now on, ask the waiter if they’re fresh, succulent, locally farmed  Australian pork ribs. That way, you’ll know you’re going to have a truly satisfying meal that won’t leave you feeling ribbed off.

 

WOULD YOUR CUSTOMERS FEEL RIBBED OFF?

If you served imported pork ribs, you’d not only be robbing your customers of one of life’s most satisfying dining experiences, you might also be risking your own reputation.

 

Put simply, imported pork ribs just don’t taste as good. In fact, some chefs describe them as having "No flavour".

 

And if you opened the pack and smelled the product, you'd understand why.

 

Here’s what happens. Firstly, imported ribs are pre-cooked to in excess of 100°c. They’re ultra-heat-treated. After that, some imported ribs are designed to sit on a shelf for up to two years. Many imported ribs do not even need to be refrigerated.

 

As a proud, passionate chef, is that the kind of product you'd want to serve to your customers?

 

So, from now on, make sure you order fresh, succulent, locally farmed, Australian pork ribs. That way, you’ll know you’re serving up a first class meal that won’t leave your customers feeling ribbed off.

 

WATCH CHEFS GIVE IMPORTED PRODUCTS A RIBBING.

VIDEOS

WATCH SOME OF AUSTRALIA’S LEADING CHEFS GIVE IMPORTED PRODUCTS A RIBBING.

THE TRUTH BEHIND IMPORTED PORK RIBS.

RIBBED OFF REGISTER

We've created this list of outlets that are currently serving only 100% Australian pork ribs.
Other outlets may be serving Aussie ribs, so we'll add these to our ribbed off register
as soon as they let us know. For now, choose to eat at any of the restaurants below to
guarantee you're eating delicious, fresh Australian pork ribs.

If you know any outlets that are serving only
delicious Australian pork ribs, click here to let us know.

LET US KNOW NOW